Zero-Click Marketing: The Secrets to AEO in 2026

AI answers your buyer's question before they ever click your site. So what are you optimizing for?

Amanda Natividad coined the term "zero-click marketing." Her podcast, her work with SparkToro, and her forthcoming book with Rand Fishkin have made her the clearest voice explaining what happens to your marketing strategy when search becomes an answer engine.

She was supposed to present this session at ChiliPalooza, but she couldn't make it. We're in luck, because now the talk is happening here, and it's open to everyone.

Topics:

AI search didn't destroy traffic. It moved where influence happens. And increasingly, influence happens before the click.

That's the zero-click marketing thesis. Amanda will break down what it actually means for your strategy in 2026, including:

• What AEO is and why most advice about it is overclaiming or underdelivering.
• The mechanics that determine whether AI systems can find, understand, trust, and cite your content.
• Why generic content is especially exposed right now, and what to do instead.

For marketers who noticed something is off

• Marketing leaders rebuilding their channel mix for the AI era.
• Content marketers watching organic traffic behave strangely.
• SEO practitioners rethinking what "ranking" even means now.
• Anyone who has read about AEO or GEO and still isn't sure what to actually do about it

Who you'll hear from:

Amanda Natividad

Chief Evangelist, SparkToro

LinkedIn profile

Amanda coined the term "zero-click content" and has spent years studying how marketers build real visibility in a world where platforms keep users for themselves. She hosts the Zero Click Marketing podcast, and her upcoming book, co-authored with Rand Fishkin, goes deep on the strategies that hold up when clicks dry up.

Constantinos (Costas) Yenis

VP of GTM Engineering, Chili Piper

LinkedIn profile

Building growth systems that turn strategy into execution. Costas background spans engineering, product, GTM, RevOps, sales, marketing, and support — not because he couldn't pick a lane, but because the best operators don't.

What to expect:

• When: Tuesday, June 16, 2026 · 12:30 PM ET
• Format: Hosted Virtually via Zoom
• **Duration:**45 minutes (~30 min presentation + live Q&A via chat)
• **Hosted by:**Chili Piper
• Who: Open registration · All are welcome