Chili Piper + Clay
Enrich with Clay. Route instantly.
Use Clay + ChiliPiper to enrich every inbound form and instantly route and schedule leads.
The only GTM platform that activates Clay in real time.
When someone enters their email, Clay enriches the data instantly, and Chili Piper routes with full context.
Fewer fields. Faster bookings.
Short forms keep prospects moving. Asking only what’s essential boosts conversions. Keep your forms shorter, while still receiving all the data you need, by enriching your fields with Clay.
Instant speed-to-lead
With handraisers, every minute counts. Connect with qualified leads the moment they convert. Clay instantly enriches form submissions, and Chili Piper routes them to the right rep in real time. Instead of waiting for a follow-up. Enriched leads can book time on a rep’s calendar instantly after filling out a form.
Qualify before you route
Clay enriches first. Chili Piper routes second. Use enriched data to score and prioritize leads before they ever hit your CRM.
Cleaner records from day one
Enrich with Clay at conversion, so your CRM stays accurate and your reps focus on conversations, not corrections.
Frequently Asked Questions
Is this real-time enrichment?
Yes. When someone submits their email on your form, Chili Piper sends it to your connected Clay table. Clay enriches the record and sends the data back immediately, so it can be used in routing decisions or form shortening right away.
What plans support Clay enrichment?
Clay enrichment is available on Concierge. You must be a Clay Explorer customer or higher to use this integration. Admin access in Chili Piper is required to set it up.
Do I need engineering resources to set this up?
Not necessarily, but it does require basic knowledge of webhooks and HTTP APIs. We provide step-by-step documentation and video walkthroughs. Many RevOps or Marketing Ops teams can set it up without engineering support.
What happens if Clay doesn’t return data?
If Clay doesn’t return enriched values, Chili Piper will proceed with the available data. You can configure fallback routing logic to ensure leads are still routed appropriately, even if enrichment fails or is incomplete.
Can I customize routing based on enriched fields?
Yes. You can use any enriched field—like industry, employee count, or job title—as a rule in your routing logic.
See Chili Piper + Clay in action
Turn inbound interest into booked meetings — instantly. Get a personalized demo of the integration.