Clay

Chili Piper + Clay

Enrich with Clay. Route instantly.

Activate Clay inside Chili Piper and route with enriched data instantly. One enrichment engine, zero added complexity.

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The only GTM platform that activates Clay in real time.

When someone enters their email, Clay enriches the data instantly, and Chili Piper routes with full context.

Fewer fields. Faster bookings.

Short forms keep prospects moving. Asking only what’s essential boosts conversions. Keep your forms shorter, while still receiving all the data you need, by enriching your fields with Clay.

Instant speed-to-lead

With handraisers, every minute counts. Connect with qualified leads the moment they convert. Clay instantly enriches form submissions, and Chili Piper routes them to the right rep in real time. Instead of waiting for a follow-up. Enriched leads can book time on a rep’s calendar instantly after filling out a form.

Qualify before you route

Clay enriches first. Chili Piper routes second. Use enriched data to score and prioritize leads before they ever hit your CRM.

Cleaner records from day one

Enrich with Clay at conversion, so your CRM stays accurate and your reps focus on conversations, not corrections.

Integration Highlights

Real-Time Lead Enrichment

Clay enriches contact and firmographic data the moment a form is submitted.

Intelligent Routing

Use enriched data points to route leads to the right rep by territory, deal size, or firmographic filters.

Instant Booking

Let leads schedule meetings on the spot—fully enriched and qualified, no back-and-forth emails needed.

Automatic CRM Sync

Push enriched lead data directly to your CRM or sales engagement platform with zero manual work.

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Who is this integration for?

Job titles

RevOps Managers, Directors, and Executives, Demand Gen and Marketing Operations Professionals, GTM Reps

Job functions

Revenue Operations , Marketing, Sales, CX

Industry

B2B SaaS, B2B Tech, Professional Services

Company size

50 to 5k+

Tech

Teams using HubSpot, Salesforce, Gong, Outreach, or Salesloft High-growth companies scaling pipeline generation

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Frequently Asked Questions

Is this real-time enrichment?

Yes. When someone submits their email on your form, Chili Piper sends it to your connected Clay table. Clay enriches the record and sends the data back immediately, so it can be used in routing decisions or form shortening right away.

What plans support Clay enrichment?

Clay enrichment is available on Concierge. You must be a Clay Explorer customer or higher to use this integration. Admin access in Chili Piper is required to set it up.

Do I need engineering resources to set this up?

Not necessarily, but it does require basic knowledge of webhooks and HTTP APIs. We provide step-by-step documentation and video walkthroughs. Many RevOps or Marketing Ops teams can set it up without engineering support.

What happens if Clay doesn’t return data?

If Clay doesn’t return enriched values, Chili Piper will proceed with the available data. You can configure fallback routing logic to ensure leads are still routed appropriately, even if enrichment fails or is incomplete.

Can I customize routing based on enriched fields?

Yes. You can use any enriched field—like industry, employee count, or job title—as a rule in your routing logic.