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// Chili Piper +Lift AI

Convert the visitors you can't even see.

Personalize web experience for every website visitor - known or anonymous - using real-time buyer intent scores from Lift AI.

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Know who's ready to buy before they type a word

Know who's ready to buy before they type a word

Most of your website traffic is invisible

For the typical B2B site, 70 to 90% of visitors have no CRM record, no Marketo contact, nothing, so the experiences you've built only ever reach the small slice of people you can already identify. Everyone else gets a generic page, even the buyers who are one click from a decision.

Most of your website traffic is invisible

Lift AI changes what Chili Piper can see

It scores every consented visitor's buying intent in real time, from 0 to 100, using first-party behavioral signals before identity is ever resolved. Chili Piper reads that score the moment the page loads and uses it to decide which web experience a visitor enters, or whether the widget appears at all.

High-intent visitors get a personalized experience

The result: high-intent visitors get a personalized, sales-ready booking experience the instant they arrive. Everyone else gets the right touch for where they actually are. No forms. No guessing. Just more revenue from the traffic you're already paying to attract.

High-intent visitors get a personalized experience

Personalize chat Journeys using intent scores

Chili Piper receives Lift AI's buyer probability score in real time and uses it to determine which chat Journey a visitor sees. Set a threshold, like score 60 or above, and Chili Piper automatically triggers the right experience for each visitor.

Personalize chat Journeys using intent scores

Build intent-based rules with the De-Anonymized Person object

Using the De-Anonymized Person object in Chili Piper, create rules based on a visitor's intent score (numeric bands) or intent segment (Low, Medium, High) to control exactly when and where the chat widget appears across your Journeys.

Build intent-based rules with the De-Anonymized Person object

Reach the 70%+ you currently can't

Lift AI's buyer probability scores all consented visitors before identity is resolved, so Chili Piper can personalize and route known and anonymous traffic from the very first pageview.

Send buyers straight to sales, faster

High-intent visitors skip the friction and land in a booking-ready experience the moment they arrive, so you capture them inside the short window before they leave or talk to a competitor.

Live in minutes, no extra scripting

Mutual customers just need the Lift AI tag installed on their site - there's no additional scripting on the Chili Piper side. Chili Piper evaluates the intent score within milliseconds of page load using a browser-based approach built for speed.

Deprioritize the low-intent traffic

Configure your web experiences so that low-probability visitors receive a lighter, self-serve experience, allowing your team to focus on visitors with the highest intent.

Who is this integration for?

Job titles

RevOps, Marketing Ops, Demand Gen Managers, ABM Managers, Growth Marketers

Job functions

Marketing, Sales, RevOps

Industry

B2B SaaS (broadly applicable to any B2B website running Chili Piper Chat)

Company size

Mid-market · Enterprise

Other

Must have an active Lift AI account with tracking script installed. Current mutual customers: Formstack, PointClickCare, Intelex, Loopio, Chronus, Nitro, Payscale, Square.

Frequently Asked Questions

How does the integration work?+
Lift AI's tracking script scores every website visitor's buying intent in real time (0 to 100) and passes it to Chili Piper on page load. Chili Piper exposes it as a Deanonymized Person object, which you use to build rules based on that score or segment to control which visitors see your web experiences and which Journey they enter.
Do I need a Lift AI account?+
Yes. You need an active Lift AI account with their tag installed on your website. No additional scripting is required on the Chili Piper side — just enable Lift AI under Integrations → Deanonymization Data Providers, and scores flow in automatically.
What data does Chili Piper receive from Lift AI?+
Two fields are available: the Person Intent Score (a numeric value) and the Person Intent Score Segment (Low, Medium, or High). You can use either field to build routing and display rules inside Chili Piper.
Which Chili Piper plan do I need?+
This integration is available on the Chili Piper Experiences plan, which includes AI-powered Chat, account identification, and ABM targeting, in addition to routing and scheduling. See chilipiper.com/pricing for details.
Does Chili Piper always see the Lift AI score in time?+
Chili Piper is designed to evaluate trigger conditions after the Lift AI score fires, which happens within milliseconds of page load via a browser-based approach built for speed. Because Lift AI loads asynchronously, there is a small window where Chili Piper could evaluate before the score is set in rare cases. For the vast majority of visitors this has no impact, but it is worth noting for highly time-sensitive Journey triggers.
Where can I use the intent score?+
Today it powers Chat AI and Web Experiences, which share the same trigger architecture. The Deanonymized Person fields are also available as rule conditions across routing surfaces like Concierge and Handoff, so the same intent signal can shape more of your funnel over time.
What happens if a visitor blocks cookies?+
If the Lift AI score isn't available, Chili Piper falls back to your existing rule-based triggering, so those visitors still get a sensible experience.

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