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Music As A Marketing Channel

Alina Vandenberghe

December 20, 2022

Should you add music to your marketing strategy? Short answer? Probably.

For the long answer… watch this interview with Ding Zheng, The Sales Rapper, where he talks about how to use music in your marketing efforts.

He and Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, discuss:

- Grabbing attention through music

- Whether you should target executives on TikTok, or if the government will just shut everything down

- Overcoming fear of being too different

- The impact music has on the Chili Piper brand

And so much more

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