How to shorten your forms and book more meetings

Long forms kill conversion. Every extra field on your form adds friction, increases the chances of your prospects dropping off, and costs you qualified meetings. You need data to qualify and route your prospects, but asking them to provide a lot of information upfront creates unnecessary friction.

​This is where enrichment for form shortening helps you convert more prospects. Your buyers see a short, simple form, and your team receives the information they need to qualify and route your prospects.

How enrichment for form shortening works

Shortening your forms doesn't mean you have to give up the data your team needs. Here's how it works:

1. Connect your data providers

Connect Chili Piper to your enrichment tools, such as LeadIQ, Apollo, Lusha, or ZoomInfo. Once you connect it, Chili Piper can automatically pull relevant information, such as job title, company, company size, country, and more.

2. Choose which fields to enrich

Decide which fields you want Chili Piper to enrich. If the fields you select can be filled in, they stay hidden, keeping your form shorter. If the information is not available from the data providers, the field shows up for your prospect to fill.

3. Add enrichment waterfalls

​Choose the order in which Chili Piper checks the data providers to enrich your form’s fields. If the first data provider doesn’t have the information you need to qualify your prospects, Chili Piper checks the next one.

​You can keep it simple and use prebuilt waterfalls, or create your own waterfalls for specific forms or apply them everywhere.

4. Add it to your website

Once you set up your forms enrichment, you can add it to your website. This makes your forms dynamic by hiding fields that can be automatically enriched and only showing the fields that need your prospect’s input.

To your prospects, the form looks short and simple. To your team, every new record has complete and accurate data.

5. Check your data

Chili Piper shows you exactly how enrichment works on your forms. For each prospect, you can see which fields were enriched and which provider supplied the data. Additionally, you get visibility into how the data was used, from routing to form behavior, so you can check that every form submission delivers the right information.

Why this works

1. Shorter forms mean higher conversions

​27% of website visitors won’t complete a form if it has too many fields. The more fields you add, the more prospects drop off.

Enrichment keeps your forms short by hiding the fields it automatically fills in. Your prospects only have to fill in the data that Chili Piper can’t find, so they see a simple form that feels quick to complete. The results are higher conversion rates and more qualified meetings booked.

​2. Accurate data for every prospect

​When your prospects type in details like job title or company, the results might be full of typos. Enrichment gets relevant information directly from trusted data providers, so your CRM stays clean and your routing rules work as planned.

3. Built to scale

​Without adding automated enrichment to your forms, your reps spend hours cleaning data and filling in missing details. This kind of work only gets harder and takes more time as you get in touch with more prospects.

​With Chili Piper’s enrichment for form shortening, clean records are automatically added to your CRM, whether you get a handful or thousands of leads monthly. Your team spends less time on busywork and more time engaging with prospects and closing deals.

Shorten your forms, book more meetings

Prospects don’t want to waste time on long forms, and your team can’t work with incomplete data. Chili Piper’s enrichment keeps your forms short while giving your reps the info to qualify and route new leads.

The more prospects complete the form, the more meetings get booked, and your reps spend less time closing the deals.

Ready to turn more form submissions into booked meetings? Click here to book a demo.