How Playground Turns One Demo Request into a Full Prospect Profile
September 18, 2026•1 min to read•MCP
Cam Wilson, Head of Revenue Operations at Playground, walks through how his team rebuilt their demo request flow to collect more first-party data before a prospect ever talks to sales.
Chili Piper Concierge books the meeting and redirects straight to a success page, where Playground asks a few more business-specific questions. The prospect's email carries over from local storage, so they never type it twice.
A lightweight Cloudflare Workers setup handles the rest: routing data into HubSpot and Salesforce, plus a custom website crawler built with Firecrawl for enrichment. About 60% of prospects finish the whole flow, so reps show up to the first call already knowing the basics.