GTM Dictionary
Ideal customer profile
also: ICP
An ideal customer profile (ICP) is a precise description of the companies most likely to become high-value, durable customers, defined by firmographics, technographics, and behavior.
Your ICP is the target that account scoring operationalizes: scoring turns a qualitative ICP statement into a ranked, quantitative list your team can actually work.
Watch: Adam explains it (badly)
Fifteen seconds of ideal customer profile, as explained by Adam, our comedian-in-residence. If the definition did not land, maybe the joke will.
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Related terms
See ideal customer profile in context in the full methodology.Read the guide