GTM Dictionary
Firmographics
Firmographics are company-level attributes used to describe and segment accounts: industry, employee count, revenue, location, and growth stage.
They are the B2B equivalent of demographics, and the raw material most fit scores are built from.
Watch: Adam explains it (badly)
Fifteen seconds of firmographics, as explained by Adam, our comedian-in-residence. If the definition did not land, maybe the joke will.
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Related terms
See firmographics in context in the full methodology.Read the guide