GTM Dictionary
Technographics
also: tech-stack data
Technographics are data about the technologies a company uses: its CRM, marketing stack, and tooling, detected via install signals from providers like HG Insights and BuiltWith, or by scraping.
They are a powerful scoring input. They can define fit, does their stack match your product's requirements, and timing, such as a competitor's contract renewal window.
Watch: Adam explains it (badly)
Fifteen seconds of technographics, as explained by Adam, our comedian-in-residence. If the definition did not land, maybe the joke will.
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Related terms
See technographics in context in the full methodology.Read the guide