Nobody likes busy work.
The work that seems to take up a ton of your time — yet provides no impactful results.
A sometimes necessary evil of the workplace.
So why are we so often asking our prospects and customers to do admin work on our behalf?
That’s the question we asked ourselves when coming up with this hack.
We hypothesized that if you want someone to take action, you need to make it as easy as possible.
In fact, we felt so strongly about this, we built a whole feature around it.
Then, as all good scientists (or marketers) do, we tested our hypothesis to see if we were right.
We surveyed 300 full-time business professionals.
We used a third party in order to keep the results objective and remove bias in the process.
The test was to see whether the old way of booking a meeting or our new method would be more effective.
Suggested Times vs. Booking Links
We gave respondents two versions of an email to see which they were more likely to book a meeting from.
Version A included a few Suggested Times and version B had a booking link that leads to a calendar page.
The preference was clear — 75% of respondents responded they were more likely to book from Suggested Times.
That’s 3x the number of people who would schedule from a booking link.
Analysis of results
We decided to go a little further to understand why people prefer Suggested Times over booking links.
There’s pretty simple psychology behind the benefit of Suggested Times.
1. People are busy
Especially the people you most want to book meetings with. If you want to speak with them, it’s likely many other companies do as well.
By making the booking process one step, you’re removing any friction that would keep someone from going through the process.
2. Nobody like busywork or extra work
If you’re trying to book a meeting with someone, you should be bearing as much of the workload as possible.
With Suggested Times, it’s now possible for the person sending the invite to do 99.9% of the work. All the prospect needs to do is click.
3. It’s crystal clear what you’re asking for
When you send an email like the one below, the person on the other end doesn’t even need to read through it to understand you’re looking for a time to meet.
This makes your intention super clear, and eliminates the need for them to hunt through the body of the email for your booking link.
Getting started with Suggested Times
Now that you know suggesting times is 3x more effective, it’s time to try it out for yourself!
The good news for you is that this is a completely free feature.
Your prospects and customers will thank you.