Sruthi Kumar and Sara Koppes, Sendoso's founding marketing team, knew Dreamforce was a make-or-break event for pipeline. But converting event traffic into booked meetings — especially when hundreds of companies were competing for the same attention — required more than a great booth.
Chili Piper at Events
Adding Chili Piper to their Dreamforce strategy gave Sendoso's team the ability to instantly qualify and book meetings with prospects on the spot — no follow-up email, no calendar link exchange, no "we'll reach out next week."
The results:
- 3x more sales meetings booked compared to prior Dreamforce
- $10 million in attributed pipeline generated from the event
The combination of fast booking (Concierge) and seamless handoffs (Handoff) meant every qualified conversation could turn into a confirmed next step before the prospect left the booth.
