GTM Dispatch.
Editorial insight on demand, pipeline, and inbound conversion, from the teams building and running modern GTM engines.
PUBLISHED BY CHILI PIPER
READ BY MODERN GTM TEAMS
// Start here
FIG. 01 · BLOGYour "Book a Demo" button is asking for trust you haven't earned yet
Picture a buyer who's done their research. They've read the G2 reviews, compared three competitors, and skimmed your pricing page. They're genuinely curious, maybe even close to ready. They hit "Book a Demo." A form appears. Name, email, company, role, team size, use case. Then a calendar. Then: "Someone will be in touch shortly." They close the tab.
Gui Valle Marques · 04 MAY 2026 · 5 MIN
How to migrate from Webflow to a coding agent
Playbook
AI is everywhere, so why are leads still slipping through the cracks?
Blog
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// This week in GTM
// Hot take 🌶️
A practical guide to SDR leadership and modern outbound sales strategy
Tainah Subtil · 29 JAN 2026 · 11 MIN
// From the field
“Right after we implemented Chili Piper we saw a 50% lift in inbound meetings booked.”
Krishan Patel · VP of Growth, Apollo
// What's coming up
// The GTM Clawllective
Clawllective Videos →Join the community →
// Tactical reads for GTM teams
All posts →What Is an AI SDR — and What Makes One Inbound?
Chili Piper Team · 28 AUG 2026 · 6 MIN
A practical guide to SDR leadership and modern outbound sales strategy
Tainah Subtil · 29 JAN 2026 · 11 MIN
2026: What works (from leaders doing the work)
Roxana Irimia · 14 JAN 2026 · 12 MIN
How Chili Piper turns high-intent prospects into meetings in 60 seconds
Razvan Mihaila · 16 DEC 2025 · 7 MIN
The 2026 GTM Budget Framework
Alina Vandenberghe · 27 NOV 2025 · 9 MIN
The Ultimate Lead Routing Guide and Tech Stack
Candybox · 17 NOV 2025 · 9 MIN
