Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers.
It’s where action turns into revenue.
There are numerous features that factor into your inbound lead conversion rate — everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important.
We hosted a webinar with our friends from Segment. In this webinar, we take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.